As a graphic designer for Groundworks, I have had the pleasure of working on a variety of print and digital collateral including but not limited to direct mail, employee newsletters, corporate events, local sponsorships, SEO icons, and large-format murals. Each project is a great opportunity to collaborate with leadership and stakeholders to deliver the best product.
Groundworks Direct Mail
I am responsible for leading the design of the direct mail channel. While the initial layout existed when I was onboarded at Groundworks, many changes have since occurred through our A/B testing. Quarterly, I am responsible for scaling, rebranding, and updating information across more than 10 brands and 300+ ads.
Client
Groundworks Direct Mail Marketing
Year
2025
Groundworks Employee Newsletter
Spring 2025
We create a quarterly internal newsletter to update employees on the progress of the business. Here are a couple of spreads from our Spring 2025 newsletter.
Client
Groundworks Culture & Engagement
Year
2025
Groundworks Kickoff 2025
I had the privilege of leading the design for the company’s annual Kickoff event. I was responsible for the design and production of the pitch deck, event logo, signage, banners, marquees, and swag.
Client
Groundworks Events team
Year
2024-2025
Local Sponsorship Animation
Local sponsorships help boost the reputations of subsidiary brands and the parent brand.
Client
Groundworks Local Sponsorship team
Year
2025
Groundworks Dallas
National Training Rooms
The Groundworks Dallas National branch requested a few murals to illustrate the company values.
Client
Groundworks Dallas National Branch
Year
2024
Groundworks SEO Icons
The SEO team requested icons to help them build rich content for the company website.
Client
Groundworks SEO team
Year
2025
